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Advertising channel combinations across the cohort

UpSet plot of exact advertising-channel combinations found across the cohort. Top bars count companies in each combination, left bars count all companies where each channel was found, and connected dots mark the channels found together.
Each company is counted once, under the channels where we found its ads.

The data behind this chart

Companies in the cohort with each advertising channel found
ChannelCompaniesShare of cohort
Google paid search50221.3%
LinkedIn Ads28312.0%
Meta Ads1938.2%
Exact advertising-channel combinations
RankChannelsCompaniesShare of cohort
1Google paid search25710.9%
2Google paid search, LinkedIn Ads1154.9%
3LinkedIn Ads1044.4%
4Google paid search, Meta Ads763.2%
5Google paid search, LinkedIn Ads, Meta Ads542.3%
6Meta Ads532.2%
7LinkedIn Ads, Meta Ads100.4%

Cite this figure

This figure is published by Convex Works under a Creative Commons Attribution 4.0 licence. You may reuse it anywhere as long as you keep the attribution.

Plain text

Convex Works (2026). Advertising channel combinations across the cohort. European software data study. https://convex.works/research/b2b-eu-data-systems/figures/ad-channel-combinations

BibTeX

@misc{convexworks2026adchannelcombinations,
  author       = {{Convex Works}},
  title        = {Advertising channel combinations across the cohort},
  howpublished = {European software data study},
  year         = {2026},
  url          = {https://convex.works/research/b2b-eu-data-systems/figures/ad-channel-combinations}
}

Image file

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