We set up and operate the systems companies use to run their websites and data infrastructure — the apps and analytics behind well-run organisations.

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Trusted by

Set up a complete product and revenue data pipeline that complied with GDPR and CCPA.

Viral Loops logo

Recovered missing conversions from script-blocked visitors and by delivering analytics and ad conversions as first-party network calls.

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Maler Tichy logo

Implemented GDPR-complant data collection that correctly gates every downstream tracking and analytics tool.

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Shipped privacy-law-compliant data collection and deployed an AI Data Enrichment Layer for advanced product data across web and mobile.

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Therapsy met GDPR compliance and linked marketing to offline product analytics.

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Ready to deploy enterpise data systems? Schedule a call with our team to discuss your needs.

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Our expertise

01

Full-stack Data Tracking

We define what data to track, and implement the system that captures it — across the website, product, backend, warehouse, and more.

02

AI Data Enrichment

A working enrichment layer within your existing data pipeline that converts qualitative inputs into structured data for use in your pipeline.

03

Conversion Delivery to Ad Platforms

Get high-quality conversions into Meta/Google/LinkedIn with correct hashing, dedupe, event match quality, and prioritisation so campaigns learn.

04

First-Party Tracking

The tracking stack running on your domain uses first-party identifiers, so reporting and ad optimisation still run when browsers and blockers get in the way.

05

SaaS to In-House Transitions

Migrating your data infrastructure to company-owned systems to reduce software costs and own the data collection, storage, and processing.

06

Privacy, Consent & Governance

Comply with privacy laws by actually manipulating data reliably when a customer requests a deletion or to stop tracking from a particular service.

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Flexible account access

Invite us to tools properly, or share a temporary password of your accounts.

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NDAs and Confidentiality

We sign an NDA up front and keep access tightly scoped.

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No lock-in

All systems and material are transferrable at a moment’s notice.

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MarketingEngineeringData Science

Engineering + Business

Our team includes engineers and business people who understand your product and growth strategy.

A la carte

Data pipeline playbooks

A selection of proven build-outs we can deploy on demand. Tell us what you’re trying to fix or measure, and we deploy or create the right playbook end-to-end.

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Script-blocker resistant conversion tracking

Keeping attribution intact across weeks and devices by moving critical tracking into a first-party path so conversions still match back to the campaigns that caused them.

Cases
Direct/none spikes
Missing iOS visitors
Broken retargeting
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Revenue signals with AI

Identifying buying intent from unstructured sources using LLMs to mine revenue signals to feed into your data pipeline.

Cases
Qualitative data is ignored
Can’t segment by purchase intent
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Server-side conversion tracking

Sending conversions from your backend so Meta/Google can learn from real outcomes with clean matching and no double-counting.

Cases
Low event match quality (Meta)
Missing conversions
Stuck in 'learning phase'
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Consent Enforcement

Making privacy choices real by wiring consent and deletion into the data pipeline, so what users choose is what your systems do.

Cases
Data not fully deleted
Consent ignored downstream
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Data loss monitoring

Detecting when tracking quietly breaks by continuously checking that campaign sources still resolve and conversions still match, then alerting you with the likely cause.

Cases
Missing campaign sources
"Direct/none traffic" spikes
Missing conversions
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Owned data pipeline

Running your tracking, conversion routing, and data storage on your own systems instead of rented SaaS tools. Lower monthly bills and make vendor changes without breaking attribution.

Cases
SaaS bills outgrowing value
Vendor lock-in risk
Need full control for compliance or security
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Your custom playbook

We can build a custom playbook for your specific needs.

How we can work together

Fractional team
We build and keep working with you. We act like a senior in-house function, taking ownership of the workstream data pipeline.
Project + handover
We build and hand over to you. We complete the project and leave your team with full ownership, so you remain independent.
Audit sprint
We audit and draft a plan. We give you an independent, decision-ready diagnosis and a clear plan, for you to execute confidently.
Legal policy one-off
We become your legal teams' execution arm. We translate policy into shipped enforcement within your systems.
Preamble

“Direct / none” traffic keeps growing? Reports stop explaining reality? Ad platforms do not learn from conversions? You probably have a leak and spend more $ on ads and your decisions turn into debates. Convex fixes the leak at the system level.

We’re engineers who understand how the business makes money—and we build the data systems that keep your tracking, optimisation, and reporting true.