We set up and operate the systems companies use to run their data infrastructure — the apps and analytics behind well-run organisations.
Set up a complete product and revenue data pipeline that complied with GDPR and CCPA.
Recovered missing conversions from script-blocked visitors and by delivering analytics and ad conversions as first-party network calls.
Implemented GDPR-complant data collection that correctly gates every downstream tracking and analytics tool.
Shipped privacy-law-compliant data collection and deployed an AI Data Enrichment Layer for advanced product data across web and mobile.
Therapsy met GDPR compliance and linked marketing to offline product analytics.
Ready to deploy enterprise data systems? Schedule a call with our team to discuss your needs.
Schedule a callOur expertise
Full-stack Data Tracking
We define what data to track, and implement the system that captures it — across the website, product, backend, warehouse, and more.
AI Data Enrichment
A working enrichment layer within your existing data pipeline that converts qualitative inputs into structured data for use in your pipeline.
Conversion Delivery to Ad Platforms
Get high-quality conversions into Meta/Google/LinkedIn with correct hashing, dedupe, event match quality, and prioritisation so campaigns learn.
First-Party Tracking
The tracking stack running on your domain uses first-party identifiers, so reporting and ad optimisation still run when browsers and blockers get in the way.
SaaS to In-House Transitions
Migrating your data infrastructure to company-owned systems to reduce software costs and own the data collection, storage, and processing.
Privacy, Consent & Governance
Comply with privacy laws by actually manipulating data reliably when a customer requests a deletion or to stop tracking from a particular service.
Flexible account access
Invite us to tools properly, or share a temporary password of your accounts.
NDAs and Confidentiality
We sign an NDA up front and keep access tightly scoped.
No lock-in
All systems and material are transferrable at a moment’s notice.
Engineering + Business
Our team includes engineers and business people who understand your product and growth strategy.
Data pipeline playbooks
A selection of proven build-outs we can deploy on demand. Tell us what you’re trying to fix or measure, and we deploy or create the right playbook end-to-end.
Cloudflare Zaraz Tracking
Running events and key script tags through a first-party path on your site to reduce loading time and avoid ad blockers.
Unstructured Data Enrichment with AI
Connecting to calls, emails, tickets, notes, and docs, then using LLMs to extract consistent fields and write them back into your data pipeline.
Server-side conversions
Sending conversion events from your backend to ad platforms with consistent identifiers and deduplication, so learning is based on real outcomes.
Consent Enforcement
Enforcing consent and deletion rules inside your data system, so you only receive and retain data that users allowed.
Data loss monitoring
Continuously check that campaign sources and conversions are still being recorded, and alert when something breaks.
Owned data pipeline
Run tracking, conversion delivery, and storage on your own infrastructure instead of rented tools, so you can change vendors without losing measurement.
Your custom playbook
We can build a custom playbook for your specific needs.
How we can work together
The trends in browsers, platforms, and AI changed what “good data” means.
Sending conversion from servers perform better than pixels
What this means for you
- Do not rely on browser pixels for data
- Feed platforms data from your servers
- Attach more context (value, lifecycle stage, product signals) to help platforms stitch events to people
Safari, and Firefox block third-party cookies by default
What this means for you
- You cannot rely on website "snippets" for data
- Need to own your data tracking and storage
80% of your most valuable data hides in unstructured formats
What this means for you
- Don’t let customer intent and risk signals sit trapped in conversations and notes
- Make AI useful by turning artifacts into structured fields you can query and act on
- Build an enrichment layer that runs continuously, not a one-off analysis
“Direct / none” traffic keeps growing? Reports stop explaining reality?
Ad platforms do not learn from conversions? You probably have a leak and
spend more $ on ads and your decisions turn into debates. Convex fixes
the leak at the system level.
We’re engineers who understand how the business makes money—and we build
the data systems that keep your tracking, optimisation, and reporting true.