European and United States competitor shares by product vertical

Mirrored bar chart comparing the average share of European and American competitors for each product vertical, with European shares extending left and American shares extending right from a shared midpoint. Unique company counts and example companies are shown beside each bar. — Categories are ordered from the largest US proportion to the largest European proportion.

The data behind this chart

Average European and United States competitor share by product vertical
Vertical	Markets	European share among Europe and United States competitors	Unique European companies	European examples	United States share among Europe and United States competitors	Unique United States companies	United States examples	Other or unknown share among all competitors
AI platforms & agent building	106	28.63%	92	Make, Lovable	71.37%	211	OpenAI, Perplexity	16.39%
Customer service AI & chatbots	89	30.88%	81	YouCanBookMe, Doodle	69.12%	184	Zendesk, Intercom	19.07%
Learning & education	77	38.45%	103	systeme.io, Seneca Learning	61.55%	172	Udemy, Instructure	26.16%
Advertising technology	73	38.93%	130	Adjust, Criteo	61.07%	163	Google, PubMatic	20.98%
Sales outreach & marketing automation	119	39.11%	233	Typeform, Brevo	60.89%	313	Mailchimp, HubSpot	25.91%
Hosting & cloud infrastructure	73	39.6%	137	TeamViewer, UptimeRobot	60.4%	225	Cloudflare, AWS	16.4%
Identity, fraud & financial crime	131	39.89%	198	Whistlelink, Yoti	60.11%	324	OneTrust, Tenable	13.98%
Data analytics & business intelligence	148	42.43%	245	TradingView, LSEG	57.57%	341	Microsoft, Qualtrics	18.95%
AI content & media generation	117	42.95%	191	Prismic, Framer	57.05%	277	WordPress.com, Adobe	30.31%
Healthcare & clinical software	73	45.11%	153	Elsevier, Clarivate	54.89%	137	Veeva, athenahealth	19.79%
Recruitment & HR	105	45.82%	205	Teamtailor, Personio	54.18%	192	LinkedIn, Indeed	13.81%
E-commerce & product data	90	45.94%	198	Shopware, Trusted Shops	54.06%	188	BigCommerce, WooCommerce	17.48%
Contracts & document workflows	147	49.77%	319	SAP, Assently	50.23%	339	Jotform, Dropbox Sign	15.34%
Industrial operations & asset monitoring	148	52.51%	322	ABB, Schneider Electric	47.49%	327	Datadog, Honeywell	20.43%
Work & business management	205	52.7%	450	Odoo, Cargoclix	47.3%	447	GitHub, Oracle	20.78%
Hospitality & booking systems	86	54.76%	241	GetYourGuide, Eventim	45.24%	158	Yelp, Toast	24.39%
Crypto & digital assets	76	58.17%	177	Revolut, Coinranking	41.83%	131	Chainalysis, Coinbase	19.76%
Payment processing & orchestration	75	64.47%	188	Klarna, NOWPayments	35.53%	78	PayPal, Stripe	14.86%
Sustainability & carbon accounting	59	69.29%	114	Siemens, EcoVadis	30.71%	46	S&P Global, IBM	15.01%
Real estate software	38	78.85%	113	Zoopla, Rightmove	21.15%	30	Esri, Yardi	16.06%

Cite this figure

This figure is published by Convex Works under a Creative Commons Attribution 4.0 licence. You may reuse it anywhere as long as you keep the attribution.

Plain text

Convex Works (2026). European and United States competitor shares by product vertical. European software data study. https://convex.works/research/b2b-eu-data-systems/figures/competition-balance

BibTeX

@misc{convexworks2026competitionbalance,
  author       = {{Convex Works}},
  title        = {European and United States competitor shares by product vertical},
  howpublished = {European software data study},
  year         = {2026},
  url          = {https://convex.works/research/b2b-eu-data-systems/figures/competition-balance}
}

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