Privacy policy disclosure gap by tool
Not one of the ten tools appeared in most privacy policies. Even Google Analytics, which was named most often, was missing more often than it was mentioned.
The data behind this chart
| Tool | Detected sites | Named in policy | Not named | Share named |
|---|---|---|---|---|
| Google Tag Manager | 469 | 47 | 422 | 10.0% |
| Google Ads | 372 | 57 | 315 | 15.3% |
| Google Analytics | 267 | 110 | 157 | 41.2% |
| 245 | 103 | 142 | 42.0% | |
| HubSpot | 233 | 65 | 168 | 27.9% |
| 150 | 49 | 101 | 32.7% | |
| Cloudflare | 127 | 6 | 121 | 4.7% |
| Cookiebot | 111 | 20 | 91 | 18.0% |
| Microsoft Clarity | 110 | 7 | 103 | 6.4% |
| Hotjar | 100 | 21 | 79 | 21.0% |
Cite this figure
This figure is published by Convex Works under a Creative Commons Attribution 4.0 licence. You may reuse it anywhere as long as you keep the attribution.
Plain text
Convex Works (2026). Privacy policy disclosure gap by tool. European software data study. https://convex.works/research/b2b-eu-data-systems/figures/disclosure-gap
BibTeX
@misc{convexworks2026disclosuregap,
author = {{Convex Works}},
title = {Privacy policy disclosure gap by tool},
howpublished = {European software data study},
year = {2026},
url = {https://convex.works/research/b2b-eu-data-systems/figures/disclosure-gap}
} Image file
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