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15 most common combinations of visible customer-data tools

UpSet plot of the 15 most common exact combinations of visible customer-data tools. Top bars count companies in each combination, left bars count all companies where each tool was detected, and connected dots mark the tools detected together.
The top bars show how often each combination was found. The left bars show how many websites had each tool. Connected dots show which tools make up each combination.

The data behind this chart

Companies in the cohort with each tool detected
ToolCompaniesShare of cohort
Google Tag Manager163769.5%
Google Analytics149163.3%
HubSpot67328.6%
Google Ads66128.0%
LinkedIn Insight Tag58324.7%
Facebook Pixel46719.8%
Microsoft Clarity34314.6%
Hotjar25810.9%
CookieYes1918.1%
PostHog1707.2%
Most common exact combinations
RankToolsCompaniesShare of cohort
1Google Tag Manager, Google Analytics2139.0%
2Google Analytics592.5%
3Google Tag Manager552.3%
4Google Tag Manager, Google Analytics, HubSpot431.8%
5Google Tag Manager, Google Analytics, Google Ads371.6%
6Google Tag Manager, Google Analytics, Facebook Pixel261.1%
7PostHog261.1%
8Google Tag Manager, Google Analytics, HubSpot, LinkedIn Insight Tag231.0%
9HubSpot210.9%
10Google Tag Manager, HubSpot190.8%
11Google Tag Manager, Google Analytics, CookieYes190.8%
12Google Tag Manager, Google Analytics, HubSpot, Google Ads160.7%
13Google Tag Manager, Google Analytics, Microsoft Clarity150.6%
14Google Tag Manager, Google Analytics, Hotjar140.6%
15Google Tag Manager, Google Analytics, Google Ads, Facebook Pixel140.6%

Cite this figure

This figure is published by Convex Works under a Creative Commons Attribution 4.0 licence. You may reuse it anywhere as long as you keep the attribution.

Plain text

Convex Works (2026). 15 most common combinations of visible customer-data tools. European software data study. https://convex.works/research/b2b-eu-data-systems/figures/tool-combinations-upset

BibTeX

@misc{convexworks2026toolcombinationsupset,
  author       = {{Convex Works}},
  title        = {15 most common combinations of visible customer-data tools},
  howpublished = {European software data study},
  year         = {2026},
  url          = {https://convex.works/research/b2b-eu-data-systems/figures/tool-combinations-upset}
}

Image file

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