Customer-data tool detections across company websites

Mirrored bar chart of customer-data tool detections by primary purpose, comparing EU / EEA-controlled suppliers on the left with US-controlled suppliers on the right. Up to three of the most frequently detected tools in each region and purpose are shown beside the corresponding count. — A tool is counted once for each website where it was found, so one website can contribute several observations.

The data behind this chart

Purpose	EU / EEA-controlled detections	EU / EEA examples	US-controlled detections	US examples	UK-controlled detections	Other control detections	Unknown control detections	Total detections	EU / EEA minus US
Website infrastructure	75	Bunny, Hostinger, Pusher	3830	Cloudflare, Google Font API, Amazon Web Services	189	6	49	4149	-3755
Marketing and customer acquisition	202	Leadfeeder, Leadinfo, Trustpilot	2785	HubSpot, Google Ads, Linkedin Insight Tag	9	35	0	3031	-2583
Measurement and insights	401	Hotjar, Plausible, Contentsquare	2354	Google Analytics, Microsoft Clarity, PostHog	4	76	0	2835	-1953
Website content and experience	138	Framer Sites, Storyblok, Weglot	959	Webflow, LottieFiles, YouTube	2	250	2	1351	-821
Customer interaction and support	63	Crisp Live Chat, Tally, Typeform	451	Intercom, HubSpot Chat, Calendly	3	23	0	540	-388
Security and abuse prevention	0		362	reCAPTCHA, Cloudflare Turnstile, Facebook Login	0	4	0	366	-362
Commerce and payments	3	Convious, PayU Payment, Shopware	90	Webflow Ecommerce, Squarespace Commerce, Stripe	7	50	0	150	-87
Governance and compliance	767	Cookiebot, Usercentrics, Cybot	83	HubSpot Cookie Policy Banner, Osano, Segment Consent Manager	193	0	0	1043	684
Data collection and tag management	0		67	Segment, Rudderstack	2	0	0	69	-67
Business operations	22	Personio, Recruitee, Odoo	23	Cloudinary, ServiceNow, Airtable	0	2	0	47	-1

Cite this figure

This figure is published by Convex Works under a Creative Commons Attribution 4.0 licence. You may reuse it anywhere as long as you keep the attribution.

Plain text

Convex Works (2026). Customer-data tool detections across company websites. European software data study. https://convex.works/research/b2b-eu-data-systems/figures/trade-balance-observations

BibTeX

@misc{convexworks2026tradebalanceobservations,
  author       = {{Convex Works}},
  title        = {Customer-data tool detections across company websites},
  howpublished = {European software data study},
  year         = {2026},
  url          = {https://convex.works/research/b2b-eu-data-systems/figures/trade-balance-observations}
}

Image file

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