Advertising-result and website-tag overlap by channel

Horizontal waffle charts showing, for Google paid search, LinkedIn Ads and Meta Ads, companies with only a matching website tag, both a website tag and a found advertising result, or only a found advertising result. — Website tags and ads often appeared separately on all three platforms.

The data behind this chart

Channel	Website tag only	Website tag only share	Website tag and ad result	Both signals share	Ad result only	Ad result only share	Companies with either signal
Google paid search	386	43.5%	275	31.0%	227	25.6%	888
LinkedIn Ads	446	61.2%	137	18.8%	146	20.0%	729
Meta Ads	377	66.1%	90	15.8%	103	18.1%	570

Cite this figure

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Plain text

Convex Works (2026). Advertising-result and website-tag overlap by channel. European software data study. https://convex.works/research/b2b-eu-data-systems/figures/website-tag-alignment

BibTeX

@misc{convexworks2026websitetagalignment,
  author       = {{Convex Works}},
  title        = {Advertising-result and website-tag overlap by channel},
  howpublished = {European software data study},
  year         = {2026},
  url          = {https://convex.works/research/b2b-eu-data-systems/figures/website-tag-alignment}
}

Image file

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